Be found. Be cited. Be chosen.
FORZA AI helps B2B brands improve SEO and AI visibility across Google and leading AI search platforms. Our approach combines technical SEO, content strategy, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), entity signals and measurement to help brands get discovered, understood, cited and recommended.
A strategic growth partner focused on SEO, GEO, AI Search Optimization and B2B growth strategy.
ChatGPT
Google AI Overviews
Perplexity
Gemini
Claudewhere it matters.
AI is changing how B2B buyers research and evaluate brands.
AI-assisted discovery is becoming part of the B2B purchase journey. If search engines and AI systems cannot find, understand, retrieve, or cite your brand, you can miss visibility while buyers are forming their shortlist.
Source: Gartner, Decoding the AI-Influenced B2B Buyer, 2026.
of B2B buyers use GenAI in some form to help shape purchase decisions.
AI is now part of the research journey.SEO, GEO and AI Search Optimization for modern B2B discovery
Search is expanding beyond ranked blue links. Buyers now ask complete questions, compare vendors inside answer engines, and expect useful responses before they ever visit a website. Our approach keeps strong SEO foundations while adapting content, entities and measurement for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI-assisted discovery.
Search
Map buyer questions, keyword demand, search intent and prompt patterns across traditional search and AI experiences. We identify commercial queries, informational needs, competitor gaps and topic clusters that can influence discovery across Google, AI Overviews and answer engines.
Understand
Strengthen technical SEO, crawlability, internal linking, content architecture, structured data and entity clarity. The goal is to make your expertise easy for search systems and language models to interpret, while maintaining helpful, people-first content and strong topical authority.
Retrieve & cite
Create answer-ready content supported by original insight, clear claims, evidence and trustworthy sources. We optimize passages for retrieval, build citation-worthy assets, clarify brand relationships and improve the signals that can help AI systems select and represent your content accurately.
Measure
Track organic visibility alongside AI mentions, citations, share of voice, prompt-level presence, cited domains and competitor visibility. We connect those signals to qualified traffic, leads, conversions and pipeline so SEO, GEO and AEO performance is tied to business outcomes.
Get cited where your buyers are searching.
Every platform retrieves and presents information differently. There is no guaranteed placement, so we focus on durable signals: crawlability, content quality, topical authority, clear entities, original evidence, consistent brand information and useful answer-ready content.
Google AI Overviews+
Google states that the same foundational SEO practices remain relevant for AI Overviews and AI Mode. We focus on indexability, technical SEO, internal linking, helpful content, structured data that matches visible content, and strong topical coverage so pages can be eligible to appear as supporting links.
We also strengthen answer-ready sections, entity clarity and original expertise so Google can understand what the brand is authoritative about. There are no special technical requirements that guarantee inclusion, so optimization stays grounded in core Search quality and visibility signals.
ChatGPT+
For ChatGPT visibility, we improve how clearly a brand, product and subject expertise are represented across crawlable web content. That includes direct answers, strong topical depth, entity consistency, credible third-party references and pages that make factual claims easy to verify.
We also monitor which sources, competitors and domains appear for priority prompts. Those patterns help guide content gaps, digital authority work and the information architecture needed to make the brand easier to retrieve and cite.
Perplexity+
Perplexity places visible emphasis on cited web sources, so we prioritize pages that provide clear answers, original information, current evidence and a strong relationship between claims and supporting sources. Useful page structure and focused topical coverage can make information easier to retrieve.
We analyze the sources Perplexity already cites for important buyer questions, then identify opportunities to improve content depth, freshness, citation quality, internal linking and brand authority around the same topics.
Gemini+
Gemini visibility benefits from many of the same fundamentals that support Google discovery: technically accessible pages, clear topical relevance, useful original content and consistent entity information. We build content that is understandable in both search and conversational contexts.
We also structure pages around real buyer questions and decision criteria so the brand has concise, factual passages that can support comparison, explanation and recommendation-oriented queries.
Claude+
For Claude and other answer engines, we focus on the broader information ecosystem around the brand. Clear positioning, consistent product facts, authoritative content and credible external references make it easier for AI systems to resolve who you are and where your expertise fits.
We use prompt testing and competitive citation analysis to find recurring gaps, then strengthen the content and supporting signals that can improve accurate brand representation over time.
What Google is changing in AI Search
Google continues to evolve Search across generative AI, multimodal discovery, personalization and measurement. We track the changes that matter most for SEO, GEO and AI Search strategy.
Google updates guidance on generative AI content
Google refreshed its guidance on using generative AI content, bringing the documentation closer to its Search Quality Rater guidance and reinforcing the importance of accuracy, usefulness and real value.
Read on Google ↗Multimodal Search reporting arrives in Search Console
Search Console added reporting for web multimodal search, including Lens, Circle to Search, image uploads and Chrome image search, creating a new measurement layer for visual discovery.
Read on Google ↗Generative AI performance reporting expands globally
Google completed the global rollout of generative AI performance reporting for Search Console, making visibility across AI Overviews, AI Mode and related experiences more measurable for site owners.
Read on Google ↗Search personalization and Preferred Sources expand
Google introduced new personalization controls and a Preferred Sources button that can help publishers build stronger direct relationships with readers across Search and AI experiences.
Read on Google ↗Connected apps arrive in AI Mode
Google began rolling out connected apps inside AI Mode in the U.S., moving Search beyond answers toward actions and more personalized, service-connected experiences.
Read on Google ↗Google highlights original and highly cited sources
Preferred Sources expanded into AI Overviews and AI Mode, alongside new ways to surface original content and a Highly Cited label that rewards influential, source-worthy reporting.
Read on Google ↗Google says there are no additional technical requirements for appearing in AI Overviews or AI Mode. Pages still need to be indexed, eligible for Search and supported by helpful, reliable content and strong SEO fundamentals.
Read Google's AI Search guidance ↗Frequently asked questions
What is AI Search Optimization?
AI Search Optimization is the practice of improving how a brand is discovered, understood, retrieved, cited, and recommended in AI-generated search experiences. It combines technical SEO, content strategy, entity optimization, structured information, digital authority, Generative Engine Optimization and Answer Engine Optimization.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the process of improving content and brand signals so generative AI systems can understand, retrieve, cite, and represent a company accurately. GEO complements traditional SEO by focusing on AI answers, citations, entities, topical authority, and machine-readable context.
What is the difference between SEO, GEO and AEO?
SEO improves visibility in traditional search results. GEO focuses on visibility, citations, and brand representation in generative AI experiences. Answer Engine Optimization, or AEO, structures information so search and AI systems can answer questions clearly. Effective AI Search Optimization combines all three rather than treating them as isolated tactics.
How can my brand appear in ChatGPT, Perplexity, Gemini and Google AI Overviews?
There is no guaranteed placement. Brands improve their chances by building crawlable technical foundations, clear entity signals, authoritative and original content, answer-ready passages, strong topical coverage, structured data where appropriate, trustworthy citations, internal linking, and consistent brand information across the web.
Does traditional SEO still matter for AI search?
Yes. Technical SEO, crawlability, content quality, internal linking, authority, and clear site architecture remain important foundations for AI visibility. AI Search Optimization expands that foundation by considering how LLMs and answer engines retrieve, summarize, cite, and recommend information.
How does FORZA AI measure AI visibility?
FORZA AI can track brand mentions, citations, share of voice, prompt-level visibility, competitor presence, cited domains, query themes, organic visibility, qualified traffic, conversions, and business outcomes. Measurement should connect AI visibility to search performance and commercial goals rather than relying on a single visibility score.