Six chapter scores
A quick view of which part of your GTM system is strongest and which needs work.
Free B2B GTM Checklist
Where is your pipeline leaking?
30 questions across 6 chapters to find what is holding your go-to-market motion back, from ICP and positioning to pipeline, search visibility, AI visibility and RevOps.
Best forFounders, marketing leads and sales leaders
TimeAbout 15 minutes
Format30-question scorecard
Request received
Your GTM checklist is on its way.
We received your request. Jan or someone from the FORZA AI team will send the B2B GTM Readiness Checklist to the work email you provided within one business day.
1We review your request.
2We send the resource manually to your work email.
3You can reply directly if you want our take on anything inside.
Need help? Contact us at contact@forza-ai.com.
Inside, you'll diagnose
Six places a B2B growth engine can leak demand.
The checklist is built to help sales and marketing leaders score the same GTM system together and identify the weakest chapter first.
01
ICP & Positioning
Is your ideal customer profile written down, commercially useful and aligned with the reasons customers actually choose you?
02
Messaging & Offer
Can buyers understand what you do, who it is for and why it matters quickly enough to keep evaluating?
03
Stack & Data
Is your CRM a trustworthy source of truth, or are sales and marketing debating opinions because the data is incomplete?
04
Pipeline Engine
Do you know which channels reliably produce qualified opportunities, and does each motion have a clear owner?
05
Search & AI Visibility
Can buyers find you when they search the problem in Google, ChatGPT, Perplexity and AI Overviews?
06
Measurement & RevOps
Can leadership connect channels, conversion rates and closed revenue to one measurement system everyone trusts?
A look inside
30 questions. One clearer picture.
Score the six GTM chapters, find the weakest one, fix the leak and re-score before adding more budget or headcount.
What you'll walk away with
A prioritized GTM diagnosis your team can act on.
A common language
A shared way for sales, marketing and leadership to discuss readiness and bottlenecks.
A 90-day priority
A clear starting point for what to fix before adding more channels, spend or headcount.
Search + AI lens
A diagnostic that includes modern buyer discovery across Google and AI assistants.
Built for modern B2B teams
GTM, search and AI visibility in one diagnostic.
Many GTM checklists stop at ICP, messaging and pipeline. This one also asks whether buyers can find your brand in Google and AI answers, because discovery increasingly happens before a sales conversation starts.
GTM StrategyICP, positioning, messaging, channel strategy and go-to-market executionSEO & AI VisibilityOrganic discovery, GEO, AI Search Optimization and AI visibility measurementGrowth PartnershipExecution, measurement, iteration and scaling across the growth systemAI Search guideHow B2B discovery changes when search becomes generative
Quick answers
B2B GTM readiness FAQs
What is a B2B GTM readiness checklist?
It is a structured diagnostic for evaluating whether your ICP, positioning, messaging, pipeline engine, search visibility and measurement systems are ready to support repeatable growth.
What does this checklist cover?
Six chapters: ICP and positioning, messaging and offer, stack and data, pipeline engine, search and AI visibility, and measurement and RevOps.
How long does it take?
About 15 minutes. It works best when a sales leader and marketing leader score it together rather than completing it in isolation.
What should we do with the score?
Start with your lowest chapter. Fix the highest-impact gaps there before increasing budget or adding new channels, then re-score after 60 to 90 days.
Ready to find the leak?
Get the checklist, score the six chapters and use the lowest one to set your next GTM priority.